Software
Custom Software That Ships and Sells.
We ship production software, not slideware. Relay by RazzyTech routes every automotive lead to the sales team's phones in seconds. We also build custom software and integrations that fit the tools you already run.
The flagship
Relay by RazzyTech, in detail.
Web for the desk, mobile for the lot. Every lead routed, every reply tracked.
of buyers go with the first dealer to respond
response window before contact rates drop about 10x
average sales cycle with Relay, down from 9
Built for how dealers sell.
- Universal Ingestion from every lead source
- You own the numbers
- Mobile for the lot, web for the desk
- Round Robin, First to Claim, and Auto-Assign routing
- Text and call inside Relay
- Full conversation history
- Manager reporting on who got the lead and how fast they replied
- AI auto-reply for instant first contact
What this includes
Inside software.
Flagship product: Relay
Relay by RazzyTech is our own production lead-management platform for car dealerships. It ingests leads from every source (dealer website, ads, AutoTrader, CarGurus, and CRM forwards), routes each one to the right sales rep in seconds, and gives reps texting and calling from a single mobile app. Managers get live metrics on response time, response rate, and call attempts. Relay sits on top of the CRM you already run instead of replacing it.
Custom software development
Internal tools, operational dashboards, and customer-facing web and mobile apps, built to the same standard as our own product. A typical engagement covers discovery and scoping, technical architecture, iterative builds in short cycles, code review and automated testing, then deployment and handoff. Deliverables are working software, source code you own, and documentation, not slide decks.
Websites and landing pages
Fast, modern, SEO-ready marketing sites and conversion-focused landing pages. We handle design, responsive build, on-page SEO, analytics and conversion tracking, and a content model your team can update without a developer. Built on modern frameworks so pages load quickly and rank, with performance, accessibility, and Core Web Vitals treated as requirements rather than afterthoughts.
Systems and API integrations
We connect the tools you already run so data moves cleanly instead of living in silos. Work includes REST and webhook API integrations, CRM and DMS connections, third-party data syncs, vehicle inventory and lead feeds, and the middleware that keeps everything in step. We map the data flow, handle authentication and error handling, add retries and logging, and monitor the integration once it is live.
Selected work
