Consulting
Strategy from a founder who builds.
Startup consulting and strategy from someone who has shipped products and run the ad spend, not a deck-only advisor. We help you decide what to build, what to buy, and where to spend.
What this includes
Inside consulting.
Startup strategy
Positioning, roadmap, and the hard calls about where to focus a small team. We work through your market and competitors, sharpen the value proposition, prioritize the roadmap against limited resources, and define the metrics that tell you whether it is working.
Go-to-market
How to reach your first and next hundred customers without burning the budget. We help set channel strategy, pricing and packaging, the early sales and marketing motion, and a measurement plan so spend stays accountable to pipeline and revenue.
Build-vs-buy and technical advisory
Honest guidance on what to build, what to buy, and how the pieces fit together. We assess your stack and team, weigh off-the-shelf tools against custom development, and lay out an architecture and sequencing plan, from someone who has actually shipped the software and run the ad spend.
Selected work
