Vehicle Inventory Feeds for Google & Meta

A vehicle inventory feed is a structured data file that lists every car on your lot in the format an ad platform can read. Instead of building an ad for each vehicle by hand, the platform reads the feed and generates inventory-aware ads automatically, matching shoppers to the specific vehicles you have in stock.

Google reads this feed to power Vehicle Ads, the inventory listings that appear in search and across Google surfaces. Meta reads a similar catalog to power automotive inventory ads on Facebook and Instagram. Both platforms enforce their own required fields, image rules, and policies, and both reject feeds that do not meet spec.

Vehicle feeds are a RazzyTech specialty. We have built and maintained automotive feeds that keep live dealership inventory flowing into Google and Meta. The work runs in four stages:

1. 01

   Pull live inventory

   We connect to the source of truth for your stock, whether that is the dealership website, the DMS, or an inventory provider, and read every active vehicle with its photos, price, mileage, VIN, and status.

2. 02

   Map to Google and Meta spec

   Each vehicle is transformed into the exact field structure Google Vehicle Ads and the Meta automotive inventory catalog require, including make, model, trim, year, condition, price, mileage, image links, vehicle landing-page URLs, and dealer and location attributes.

3. 03

   Keep it refreshed

   Inventory turns over constantly. The feed is refreshed on a schedule so sold units drop out and new arrivals appear, which keeps spend off vehicles that are no longer on the lot.

4. 04

   Monitor and fix

   We watch for feed errors, image and policy disapprovals, and missing required fields, and resolve them so the catalog stays approved and serving.

Google Vehicle Ads put your in-stock vehicles in front of shoppers actively searching, showing the photo, price, mileage, and your dealership, then sending the click straight to that vehicle's detail page. They require a properly structured vehicle feed connected to your account, accurate vehicle landing-page URLs, and inventory that stays in sync with what is actually on the lot. We handle the feed setup, the field mapping, and the ongoing maintenance so the program keeps serving.

Meta automotive inventory ads run on Facebook and Instagram off an inventory catalog built from the same underlying vehicle data. Once the catalog is connected, Meta can show relevant vehicles to in-market shoppers and retarget people who have browsed your inventory. We build the catalog feed to Meta's automotive specification, keep it refreshed, and resolve the disapprovals that otherwise quietly pause delivery.

The same clean inventory data can power paid media management across search and social, so the feed work and the campaign work reinforce each other.